By If you already use Instagram personally to communicate with your friends, or in case you have heard about this popular application, and you wonder if anything can be used as a marketing tool to promote brands, companies or your personal business, then you have found the items mentioned. Instagram can be a very useful application to connect in a more direct and visual way with existing and potential customers or Instagram followers of your brand way.
Here you will find some of the best practices for the presence of your brand
yielding the fruits that you want in this popular social network.
1 – Keep a real contact with your followers
As with Twitter, it is also possible to have followers in Instagram. They are the ones that will grow your presence on this network, based on the level of interaction that you achieve with them because the photos and images you post will receive feedback from those who follow your Instagram profile.
This interaction with them should have answers to resolve their concerns, since many of them will see your brand’s presence on this network as an invitation for direct talks. Do not think that many of these people do not visit your official website, much less will click under “Contact Us” to write an email with your questions. They want an answer in the quick time, either directly or can be seen by everyone else.
In other words, communication in this network comes from both sides, from the side of your brand or company and also from the side of your followers.
2 – Stay on top of what’s hot!
Just as surely you spend part of your time researching the market conditions for your brand, competing products or what is fashionable in Instagram, there are trends that can help you get more followers and yet make your own in this social network do not look outdated compared to others.
One way to follow what is fashionable or popular on this network is exploring the various hashtags that are used to share photos. These hashtags are often used on different days of the week during specific times of the year or are simply created by other brands or organizations to promote their own ideas or products.
So, you can promote the same hashtag in Twitter and Instagram to achieve synergy in your posts on these social networks if you want or spend all your efforts to make this to be popular in Instagram.
In addition to the hashtags, you can monitor what is happening in the accounts of the most popular of the moment or those that are your competitors to see how they use their accounts and what kind of messages generate more reactions to your brands by your followers.
The best social media marketers are always aware of the most active tendencies in Instagram and when the setting is right for the brand that are participating in these talks to increase its exposure. Monitoring trends and popular hashtags on Instagram message is a great way to grow your brand awareness and stay on top of trends in their specific community can also increase the interaction with fans.
See the next part of this article here.
5 Tips to Instagram for Business and Enterprise
Welcome back. Let’s continue our topic starting with point number three.
3 – Use the right hashtags
As the use of hashtags helps your brand to stay updated and be part of the conversation, it is also important to remember that you need to know what hashtags are trendy and which are not. All this becomes more important if you plan to create a special hashtag for a contest or promotion based on Instagram, and it could be that what you want to use has already been popularized by other brand and it does not mean what you’re thinking, if that you want to target an international audience using more than one language.
You should also avoid falling into what is called the “abuse of hashtags”, that is, excessive use of these words in order to get more people to see your pictures as often this can be seen almost as spam.
Remember to use only those that are relevant to your goals, your photos or your brand and do not make use of those very popular and are not related to what you are communicating.
4 – Post quality photos
While it is easy to post photos to Instagram, never forget that it is important to publish quality content. This means, among other things, photos should be well taken, well written messages and replies to conversations that are informative and serve to your followers.
It is easy to fall into the temptation to take pictures of everything you can think of, but you should think about how they will be evaluated by your thousands of followers, especially if they are already used to follow and comment on pictures of other brands that stand out for the quality of their images.
Also remember that you can use more than one application to take pictures and edit them before publishing in Instagram.
5 – Post Photos That You Belong
Just as it is easy to take pictures from your phone, it is also very easy to find on the Internet, whether in your social networks or favorite places or search engines like Google or Bing images. While the temptation may be great, remember that it is not appropriate to publish photos taken by others and passing them off as if they were yours. In fact, you are cheating your followers and if they learn or the person who made the original photo, you should realizes the consequences for copying as it could be very serious, not to mention the possible legal problems in which you would look wrapped.
And so that other people do not try to steal yours, you can add text and illustrations on images be recognized as representative of your brand.
For dramatic growth of followers, you can buy followers on Instagram as well.
