What does a cheap SEO service really mean?
The content of them can of course vary. The SEO services that a company needs depend on business operations, budget and sales, and a service for SEK 50,000 may be cheap for one company, but deter another. However, it matters less, because low cost SEO is synonymous with bad SEO and it often comes with bad service and bad strategy.
Searching for “cheap” or “at a low price” when you do a search on SEO, then you open up Pandora’s Box. So, what does it mean and why is cheap SEO hurting your company?
5 reasons why you should avoid SEO at a low price
1. Cheap SEO service = one size fits all strategy
Many SEO agencies think of their clients as a homogenous group. What suits one customer must also suit the other and you make no distinction between industry, size or product – simply a copy paste where the approach becomes square and unshapeable. But, like any other marketing strategy, a strategy for SEO must also be adapted, even tailor-made. What suits an e-commerce does not suit a seo services near me katy that is one of the reasons why SEO agencies – which do not differentiate between their customers – can keep prices low. They follow the same recipe, the same methodology for each of their customers and do not bother to familiarize themselves with your business model, understand your offer or do thorough research.
While a cheap SEO agency does that, a serious agency does the exact opposite and offers a completely different experience. No ready-made templates, but they build campaigns from scratch and take the time to learn – learn about your company, your industry and your products but also about your competitors. When you enter into a collaboration with them, you get a customized strategy, a strategy that is unique to your company and your brand.
2. Cheap SEO services contribute to poorer service for you as a customer
As with any service, you as a business suffer if you partner with an SEO agency that provides poor service. It doesn’t matter if you have a question, want to see a report or discuss your strategy – you can’t expect to get quality service from an Account Manager at an SEO agency that also charges too little. A bit cynically, you can express it as: you pay to be ignored… Month after month they send a retainer but without delivering what they have promised, namely to give you good SEO. Cooperation immediately becomes more complicated when dissatisfaction grows and frustrations create stress.
3. SEO services bought cheaply come with inexperienced Account Managers
Of course, cheap SEO agencies that give their clients lousy quality do not need competent staff. They can’t afford that. They hire quickly, giving them a simple methodology to suit all their clients. Since in their business model they do not provide a good service, they also have no incentive to hire SEO experts who build campaigns based on research. They will then simply provide knowledge and insights in SEO to a minimum of competence. In addition, professional SEO experts do not want to work for such an agency. They know all too well how they run their businesses and know that they can hurt your business.
4. Cheap SEO Services May Involve Back-Hat SEO Tactics
If you have one and the same strategy for all your customers, it will be difficult to show results for any of them. That’s one of the reasons these agencies resort to black-hat tactics. These tactics are used with techniques to bypass the search engines and trick their algorithms. Everything to get higher ranking results in the SERP.
Such techniques are well known within all SEO communities. And, they are even so notorious that Google’s algorithm now penalizes them and can lower a site’s ranking. They can simply break the backbone of a well-functioning site. Let’s say you drop a few positions on Google and sales go down – this can have far-reaching consequences that can take a long time to repair. Google can, if things go really badly, penalize your site and later remove your site from the search results. Even more cynically, you can put it this way: you pay to drop (or disappear) in rankings or get fewer leads and reduced sales – for a long time to come.
5. Cheap SEO – no long term SEO value
Search engines change and so do their algorithms. Therefore, a good SEO strategy must be long-term. Such a strategy must be based on original content and links from other websites to that particular content. An SEO agency worthy of the name works with just this. Your content should provide visitors with value, educate them or offer them information or the opportunity to make a purchase.
A site must also have a good back link profile to rank. If you take the help of a low-cost seo services near me katy agency, then they are guaranteed not to be able to help you get quality links. They do not have the knowledge in-house or the experience to create backlinks. Often they use links that are irrelevant or with poor domain authority or that have few visitors. A good back link profile helps you get a strong SEO that lasts in the long term.