Any commercial or social project in the network needs to be popularized, for which, in fact, Internet marketing is used. Internet marketing is a purposeful work to promote goods and services in order to attract the attention of as many users as possible. To do this, use special Internet technologies, marketing tools and techniques.
Marketing on the Internet has two directions:
The first is complex e-marketing, which uses several tools to promote a project on the web: optimized landing pages, social media groups, contextual advertising in search and on partner sites.
The second direction is viral internet marketing services katy. They promote the product through viral content in social networks, affiliate programs, on thematic forums, in SMS and email newsletters. Such an IM does not require large budgets due to the high involvement of users in the advertising process – word of mouth, reposts, and likes, recommendations to friends.
Advantages and disadvantages of MI
Visibility and maximum information content. Naturally, subject to the high-quality development of the product itself and the choice of the optimal promotion strategy.
Internet marketing shows high performance compared to outdoor advertising. The effectiveness of the promotion of projects in the network is determined by more precise targeting to the target audience. If street billboards broadcast a trade offer to a wide range of people, regardless of their preferences, then online advertising is shown only to users who are interested in the product. Thus, high percentages of site conversion and ROMI are achieved.
Large coverage of target audience. Compared to traditional ways of promoting projects, which have their limitations, Internet marketing makes it easy to scale a project. For example, if a service or an electronic product is being promoted, then an Internet user anywhere in the world can become a client.
If we compare the promotion of the project on TV or with the help of outdoor advertising, then Internet marketing is many times cheaper and more productive. At the same time, all metrics are easily collected and analyzed in free web analytics services: Yandex.Metrica or Google Analytics.
The disadvantages include high competition in almost all online business niches, which encourages marketers to look for workarounds and not always environmentally friendly ways to promote projects. In the Russian segment, the percentage of users who are ready to pay for goods and services via the Internet is not very high. Most active users are concentrated in large cities of the country: Moscow, St. Petersburg, Kazan, Yekaterinburg and others.
Internet Marketing Tools
To promote goods and services online, marketers use the following tools:
Website, Landing Page. The effectiveness of product promotion depends on the quality of the page placed on the network. From the point of view of marketing, quality is understood as a well-thought-out site structure, usability, convenient mobile version, relevance of content to the needs of the target audience.
Search engine optimization, SEO. Internet marketing by 50% is the SEO promotion of the project by posting unique content on the site with the requests of the target audience. Competent promotion will bring the site to the TOP of the search engine for certain phrases and thereby attract more targeted traffic.
Contextual and banner ads. The remaining 50% of IM is advertising in search and on YAN or Google Ad words partner sites. The context is used to attract the target audience in accordance with the subject of the search query. Banner advertising works on brand recognition due to a larger audience reach.
Email marketing or email distribution. With the right approach, a fairly effective way to quickly build a base of subscribers and potential customers. One of the advantages of this tool is low promotion costs.
SMM – internet marketing in social networks. Promotion of the project in groups and communities of social networks (Vkontakte, Odnoklassniki, Facebook, Instagram), YouTube video hosting channels, instant messengers (Vatsap, Telegram and others). The main condition for successful promotion is the virality of the content.
Varieties of advertising
Internet marketing services katy uses the following types of online advertising to promote projects:
Contextual – these are text or text-graphic ad blocks. The former are used in Yandex and Google searches, the latter on YAN and Google Ad words partner sites. The main advantage is that ads are shown only to users who are interested in the offer in accordance with the search query. The advertiser pays only for the transition to the site – a click on the ad.
Media or banner – static or animated pictures with an advertising message. As a sales tool, they are ineffective, but they are great for promoting a brand, increasing awareness, broadcasting promotions or any significant events.
Viral – a type of advertising that is distributed by users without the active participation of the advertiser. In most cases, the ad does not have a strong commercial message, it is more of a catchy image or a spectacular video.
Targeted – a text ad that is complemented by a thematic picture. Such advertising is found in social networks, acts purposefully on a certain category of target audience.
The teaser is a “shout”, often with a provocative fragmentary context and a catchy picture. The purpose of the ad is to encourage the user to click on the image and get more information.
Advertising on the YouTube channel, Pop-Ups on the site, geo-context, email newsletters and some other types.
Internet marketing: development prospects
The main trend of modern online marketing is the gradual abandonment of SEO in its usual form. Search engines are becoming more intelligent machines, so they evaluate the usefulness of a site based on the involvement of the target audience. The emphasis is shifting to useful content, especially videos.